If you haven’t noticed, Taylor Swift is in her football era.
The Grammy-winning superstar has spent the past two Sundays following the Kansas City Chiefs to victory. And during both games, few could look away from her.
Cameras panned to Swift repeatedly, and her appearance was even noted during a White House press conference on Wednesday.
But Swift’s rumored romance with Kansas City Chiefs tight end Travis Kelce is just one thing attracting the attention of Swifties and other curious spectators. Another is her clothes.
Vogue has analyzed the brands Swift has chosen to wear, her bejeweled shorts have sold out, and popular fan account @taylorswiftstyled has meticulously tracked most pieces in her game-day wardrobe for 182,000 followers.
So what’s the appeal of Swift’s football fashion?
According to Carolyn Mair — a chartered psychologist, fashion-business consultant, and the author of “The Psychology of Fashion” — it’s because her clothes are, for the most part, unremarkable.
Taylor Swift’s football fashion is extremely ordinary
When Swift was spotted at her first football game of the year, she was decked out in Kansas City colors.
She wore a New Era Cap windbreaker emblazoned with the team’s logo, red-and-white New Balance sneakers, studded denim shorts from Ksubi, and a delicate white Dôen tank top.
Then the following weekend, Swift wore the team’s colors more subtly — note her signature red lipstick — and opted for a more chic outfit.
This one included crystal-embellished shorts in a light-wash denim from Area, a leather Gant shirt worn as a jacket over a long-sleeved top, layered gold Logan Hollowell jewelry, and heeled Louboutin boots.
Of course, most of Swift’s pieces are from high-end designers and cost hundreds of dollars each.
But the overall looks are attainable, something Mair says is extremely appealing to fans.
Taylor Swift’s game-day clothes are just like ours, sort of”
She could be any young woman attending a football match in these images, and that is what’s so appealing about her to her fans,” Mair said of Swift.
“Obviously, she looks groomed and lovely, but the clothes are fairly ordinary,” she added. “I would absolutely wear those, and everything else she wears!”
Whether she’s attending a football game or strolling the streets of New York City, according to Mair, Swift often wears clothes that “reflect her personal fashion choices” rather than ones that “conform to industry trends.”
Just look at the street-style outfits Swift wore throughout the summer.
Rather than experimenting with quick-moving trends, the musician often opted for more timeless looks, like her black cotton dress paired with gold accessories and the variety of white blouses she paired with denim bottoms.
And more recently, Swift took on the athleisure look while out in New York. The sportswear trend has ebbed and flowed for decades, but it was most recently popular around 2021 and 2022.
But Swift didn’t seem to be thinking about that. Instead, her athletic fit seemingly reflected something else — maybe her current interest in sports, or just a style that she enjoys wearing.
Regardless of what inspired the above outfits and others Swift has worn recently, it’s her being true to herself in fashion — which often means wearing simplistic, casual outfits — that catches our eyes, according to Mair.
“I’d say her street-style looks show her authenticity and appeal to the girl-next-door look, which is attractive for her fans. They can copy it very easily,” Mair said. “It shows that she can be down to earth as well as super glamorous.”
