Owner of failing social media platform would like one of the biggest musicians on the planet to help it stay relevant

• Elon Musk is asking Taylor Swift to post her music on X.
• Swift has been promoting the release of her upcoming album, “1989 (Taylor’s Version).”
• “I recommend posting some music or concert videos directly on the X platform,” Musk told Swift.

Elon Musk knows who the reigning queen of pop is and what her power can do for him. The billionaire owner of X on Wednesday resorted to asking Taylor Swift to post her music on the social media platform formerly known as Twitter.

“I recommend posting some music or concert videos directly on the X platform,” Musk said in an X post to Swift.

Musk was replying to Swift’s September 20 post on X, where she announced the back covers and track list for her upcoming album, “1989 (Taylor’s Version).”

The album is a re-recording of Swift’s fifth album, which was first released in 2014. It is also the fourth installment of Swift’s “Taylor’s Version” series, following “Fearless,” “Red,” and “Speak Now.”

Besides promoting the album on social media, Swift has partnered with Google to create a series of puzzles for her fans to solve. Solving the puzzles will lead to the unveiling of the previously unreleased tracks for “1989,” which will be included in the new album.

The puzzle feature, however, suffered technical difficulties within hours of its launch.

Musk’s overture to Swift is one of the many times he’s tried to promote X using star power.

Musk previously managed to bring on political figures personalities such as Israel’s Prime Minister Benjamin Netanyahu and presidential hopeful Ron DeSantis. He’s also been boosting former Fox News host Tucker Carlson’s show on X.

Representatives for X and Swift did not immediately respond to a request for comment from Insider sent outside regular business hours.