In what can only be described as the ultimate billionaire power move, Elon Musk has reportedly casually shelled out $790 million to acquire ABC Company, the parent network of  The View,  only to cancel the long-running daytime talk show. Why, you ask? Because Alec Baldwin called him a “scumbag” during a heated segment earlier this week.

The saga began when Baldwin, appearing as a guest on  The View,  criticized Musk’s recent ventures, calling him a “scumbag” for what he described as “destroying Twitter” and “turning Teslas into overpriced go-karts.” Baldwin’s comments quickly went viral, spawning memes and online debate.

“I couldn’t let this go,” Musk tweeted (or “X’d”?), confirming the acquisition. “If you want to insult me, Alec, maybe pick a platform I  don’t  own next time. Oh wait, I own that one too.”

As for the fate of  The View,  Musk wasted no time in pulling the plug on it, reportedly instructing ABC executives to “cancel it with extreme prejudice.” Meanwhile, rumors are circulating that Musk plans to replace the show with a tech-focused program, tentatively titled  The Elon Hour,  featuring live rocket launches and deep dives into cryptocurrency trends.

Reactions have been predictably mixed. Fans of  The View  are mourning the loss of their favorite daily drama, while Musk’s supporters are hailing him as the king of petty revenge. Baldwin, for his part, responded with a simple, “Well played,” accompanied by a photo of himself sipping wine.