Entertainment

Kim Kardashian and Nike Set to Launch New Crossover Brand: NikeSkims

If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission.

On Feb. 18, Nike, Inc. and Kim Kardashian’s Skims announced the upcoming launch of their joint venture: NikeSkims.

Pulling fabric, form and fit expertise from both fashion empires, the standalone brand is set to make its mark on the fitness and activewear industry in spring 2025 with its debut U.S. collection. After launching online at nike.com/NikeSKIMS and at select retail locations in the States, NikeSkims will expand globally in 2026, wholesale partners included.

The official press release reads, “NikeSKIMS brings together Nike’s world-class approach to advanced innovation, sport science, and athlete insights with SKIMS’ obsession with the female form and pioneering approach to creating solutions for every body. The brand’s shared vision celebrates every dimension of athleticism, from elite to everyday athletes. Products will be crafted to fit every curve and enhance the body’s natural form.”

Nike and Skims‘ co-created label will offer an extensive assortment of training apparel, footwear and accessories designed to meet the unique needs and preferences of women athletes around the world.

Of the partnership, Kim Kardashian, Skims Co-Founder and Chief Creative Officer, states, “Nike and SKIMS share a deep commitment to innovation, inclusivity, and pushing boundaries, driven by an unwavering belief in the power of women. This partnership is the culmination of that shared vision, delivering product that is meticulously designed to sculpt and perform for every body. Every single detail has been obsessed over and carefully considered. We’re incredibly excited to unveil our first collection this Spring.”

The Hollywood Reporter will update this article once the debut collection’s release date is announced.

Related Posts

After posting an unclear 𝑏𝑎𝑏𝑦 photo, Brittany Mahomes says she will not be seeing her new𝐛𝐨𝐫𝐧 daughter Golden “for a while”

Brittany Mahomes isn’t in a rush to give the public a first look at her new𝐛𝐨𝐫𝐧 daughter. Shortly after posting a video of an infant on her Instagram…

Rafael Nadal y Cristiano Ronaldo abren nuevo restaurante en Valencia

La escena culinaria de Valencia está a punto de recibir un toque de poder estelar, ya que los íconos deportivos Rafael Nadal y Cristiano Ronaldo abrirán un nuevo…

Since she started dating Travis Kelce, Taylor Swift has given the NFL around $1 billion in publicity

Grinning like she’s winning. Taylor Swift has brought nearly $1 billion of publicity to the NFL since she began dating Travis Kelce in 2023, according to a new report. The…

When Travis Kelce gets “depressed,” he listens to Taylor Swift’s music: Her mood “has something for everyone”

Nothing helps Travis Kelce shake off a bad mood like his girlfriend’s music. The Kansas City Chiefs tight end explained to his brother, Jason Kelce, in Wednesday’s “New Heights”…

Kylie Jenner shares candid moments with kids Aire and Stormi in ‘Lost Files’ photo dump

Kylie Jenner is offering fans a rare, unfiltered peek into her life with her two 𝘤𝘩𝘪𝘭𝘥ren, Aire and Stormi. On Wednesday, August 28, the 27-year-old beauty mogul and…

La observación de Rafa Nadal acerca del hijo que ha tenido con Xisca Perelló: Se trata de un…

Rafa Nadal se sincera sobre su faceta más íntima y personal en la familia que ha formado junto a Xisca Perelló. Rafa Nadal se encuentra disfrutando de una…

Leave a Reply

Your email address will not be published. Required fields are marked *